This world-wide competition was a rebranding challenge for the entire island of Failaka, off the coast of Kuwait. The exercise was thorough- from researching the target audience, creating a new history for the island, creating architectural and environmental intentions to graphic systems that applied to the island’s own line of charter jets to water bottles.
Sunnyvale, located in the Silicon Valley, is a town with a rich past and a bright future. When redeveloping the town center for civic, retail, office and residential use, Sunnyvale needed to define who it was. The history was researched, as well as technology of the future. It was decided that Sunnyvale is a place for the future but it is proud to incorporate its past. This hybrid brand was then studied through architectural, signage and environmental graphic applications.
The Bellevue Square mall had a hard earned reputation, but it was ready for a facelift. It had a loyal customer following yet it needed to compete with online shopping and high-end retail centers near by. The management used words like “authentic,” “sophisticated,” and “contemporary” to describe who it wanted to become. Paying tribute to it’s Pacific Northwest location, woody mountain ranges, and urban city environment, the new brand was called Urban Garden; a driving force for the architecture, signage, graphics and advertising and event systems.
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