A multi-use project in Frisco Texas needed to incorporate the civic, retail and residential components into its logo. It was also important to show a distinct Texan flavor, with a refined and modern twist.
The mixed-use project needed a logo that spoke the brand language of past and future and that worked for the civic, residential, office and retail components. The logo was designed with an artists @ mark that could be used in a variety of situations, such as “The Lofts” @ Sunnyvale, etc. It’s a diverse, flexible yet personable logo that will wear well and become part of the community’s heritage.
A well known and well loved mall in Bellevue Washington needed a logo redesign that held tightly to its hard earned reputation but that was modern enough to appeal to more sophisticated audiences. It embodied the new brand, Urban Garden, in its sleek leaf shape that was contemporary yet timeless.
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